About Maggie Special Labs

We exist to end the tyranny of domesticity.

Maggie Special Labs is a technology company on a mission to liberate people, especially women, from the unpaid domestic labor that has constrained human potential for generations. We build robots. And we are serious about why.

Public Benefit Corporation (PBC)

Maggie Special Labs is legally structured as a Public Benefit Corporation, meaning our social mission is built into our governance, not just our marketing.

Our Mission

"To end the tyranny of domesticity that prevents people, especially women, from actualizing their full potential."

Our Vision

A world where all women, unencumbered by unpaid domestic labor, can actualize their full potential, experience time freedom, embrace greater leisure and rest, operate at the zenith of their genius, and help build a society strengthened by the full participation of all genders in solving the world's most entrenched problems.

Our Values

We lead with vision, abundance, and authenticity.

Five principles that shape every decision we make, from how we build our product to how we treat our workforce.

01
Vision & Voice

We lead with vision, abundance, and authenticity.

We believe our leaders should be free to lead with their unique vision and supported by a mindset of abundance. We celebrate people who express their most authentic, vibrant, and multifaceted selves unapologetically, and we create a culture where voice, perspective, and thoughtful contribution matter.

02
Women First

We center women in what we build.

We design with an explicit awareness of patriarchy, racial capitalism, and the social conditions that disproportionately burden women with unpaid domestic labor. We measure our work by whether it makes women's lives lighter, freer, safer, and more prosperous in both time and money. We believe the fates of women across geographies are inextricably tied, and our work must reflect that truth with care, rigor, and responsibility.

03
Labor & Dignity

We reject extraction and honor dignity in labor.

We reject extractive models in which labor, data, insight, or story are taken without shared power, ownership, or material benefit flowing back. We treat domestic labor, caregiving, cleaning, emotional labor, and household management as real, skilled labor. We believe time is a primary wage, and we reject any system that depends on women's exhaustion and sacrifice to function. Because our domestic robotics workforce is centered, though not exclusively, in Ghana, we are especially committed to creating dignified, well-paid opportunities for African women as part of a broader vision of shared prosperity.

04
Liberation Tech

We build technology for liberation, not imitation.

We are not an ego-centric or humanoid robotics company. We do not seek to personify machines or blur the line between human beings and tools. Our robots are enablers of humanity: designed to support human flourishing, not imitate personhood.

05
Ethical Autonomy

We protect human agency through ethical autonomy.

We believe robotics and AI should take on chores, not choices. Our technologies may be imbued with autonomy, but users should always have meaningful optionality for human oversight, intervention, and control. We insist on designing against bias and harm, and we reject any system that deepens surveillance, exploitation, or inequality.

The Workforce

Who is a Domestic Technologist.

Women trained as Domestic Technologists operate the remote, human-in-the-loop layer that keeps the KitchenResetter reliable. When the system meets an edge case it cannot resolve on its own, a Domestic Technologist steps in and guides it through. This is real, skilled, well-paid work, not a background task.

Our Domestic Technologist workforce is centered in Ghana, and our commitment is to bring these women to a living wage. We grow that workforce deliberately, market by market, and we do not claim geography we have not yet built.

Maggie Special Labs is building a Domestic Technologist credential designed for schools and training institutions to adopt and replicate, so the role becomes a recognized, transferable category of work that lifts wages well beyond the women we directly employ. We are building and piloting that credential now, and we describe it only as what it is today: our own work in progress.

The Team

Built to execute at the intersection of hardware, policy, and social impact.

Our leadership combines Silicon Valley scaling experience with deep pedagogical rigor and technical depth. We have done this before, at scale, for communities that could not afford us to fail.

SA
Serwah (Rose) Afriyie
Co-Director

Scaled human-centered technology that unlocked $2.2B in public benefits at mRelief. Built a multi-stakeholder organization from scratch, with government, funder, and direct consumer relationships running simultaneously.

MO
Dr. Mimi Owusu
Co-Director

Designed workforce curricula for 30,000+ learners. Brings the operational and pedagogical depth required to train and manage Maggie's distributed Remote Domestic Technologist workforce at scale.

KA
Kwame Ampem
Technical Adviser

Senior engineer at Aligned, Y Combinator alum. Provides technical guidance on safety-critical AI systems and the scaling decisions that separate a demo from a product.